Here are the top five most popular genres in 2021: Top genres Popular brand experiences in Roblox. The popularity of Brookhaven, which according to its developers, is a place where you can “hang out with like-minded people” while exploring and living in a virtual city, is a good example of this trend. Roblox’s median user visited 40 unique experiences in 2021.Įxperiences that simulate real-life activities such as school and family dominated the list of the most popular genres on Roblox in 2021 and got twice as much engagement time from the year before. The median user on Roblox visited 40 unique experiences over the course of 2021, as measured on January 1, 2022. And 107,737 experiences reached 10,000 or more visits. Roblox said 26,953 user-created experiences reached more than 100,000 or more visits from players. Roblox is a collection of games, but the company has taken to calling them “experiences” as it expands beyond games. With this growth came a groundswell of talented developers who leveraged the latest technological advancements to create engaging and immersive user-generated content (UGC) on the platform. During 2021, the Roblox community grew from 32.6 million daily active users in 2020 to nearly 50 million (as of November) across 180 countries.
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